French Academy actor and singer Maurice Chevalier. Wearing a polo shirt in Yotting (possibly an Australian beach).
On the golf course. It seems that polo shirts were already common in the world of golf.
Special feature, February 1993. Short-sleeved shirts may have been called polo shirts and long-sleeved shirts tennis.
Polo shirts, which enjoyed a huge boom in 1932, would continue to be in vogue in 1933.
It is noteworthy that the term polo shirt was already used in this period.
[Postscript] Advertisement from July 1933, one month after the contract between Lacoste and Gillier. A cotton polo shirt is already presented. Since it was the dawn of polo shirts, it is unclear whether they were knitted or woven (probably woven), but it seems that there were already types made of cotton.
Adam 1932-02-15 Mediterranean uniforms in the Riviera sun
3. With the idea of seeing this stunning disappearance. But the new fashion has overcome all sentimental and other obstacles …. It is the same with the men’s fashions we are modifying here … Furthermore, no one is intimidated. On the contrary, we would like to commend the new shirts, first designated as ‘polo shirts’ and decorated with feminine embellishments.
It includes navy blue and grey flannel trousers, matching the light knit shirt. Light colours are known to be particularly suitable for men with darker skin tones. Very popular combination: navy shirt and grey flannel trousers. We also recommend dark sandals, which are made in two very practical shapes and can be found in good shops. A A third combination will surely please you as much as the first one.
Edward VIII, also known as the Duke of Windsor, reigned as the King of the United Kingdom and the Dominions of the British Empire, as well as the Emperor of India, from January 20, 1936, until his abdication in December of the same year. Born on June 23, 1894, during Queen Victoria’s reign, he was the eldest child of the Duke and Duchess of York, who later became King George V and Queen Mary. Edward was designated as the Prince of Wales on his 16th birthday, shortly after his father assumed the throne. During World War I, he served in the British Army and represented his father on various international visits. The Prince of Wales gained popularity due to his charisma and fashion sense, becoming an icon of the time. However, his behavior raised concerns when he engaged in a series of extramarital affairs that troubled both his father and then-Prime Minister Stanley Baldwin.
Upon his father’s passing, Edward ascended to the throne in 1936 as the second monarch of the House of Windsor. The new king exhibited impatience with royal protocols and caused worry among politicians due to his apparent disregard for established constitutional conventions. Only a few months into his reign, a constitutional crisis emerged when he expressed his desire to marry Wallis Simpson, an American woman who had divorced her first husband and sought a divorce from her second. The prime ministers of the United Kingdom and the Dominions opposed the union, arguing that a divorced woman with two living ex-husbands was politically and socially unacceptable as a potential queen consort. Furthermore, this marriage would have contradicted Edward’s role as the titular head of the Church of England, which, at the time, frowned upon remarriage after divorce if the former spouse was still alive. Aware that the Baldwin government would resign if he proceeded with the marriage, leading to a potential general election and jeopardizing his status as a politically neutral constitutional monarch, Edward chose to abdicate. His younger brother, George VI, succeeded him as king. Edward’s reign lasted only 326 days, making him one of the shortest-reigning British monarchs in history.
After his abdication, Edward was granted the title Duke of Windsor. He married Wallis Simpson in France on June 3, 1937, following the finalization of her second divorce. That same year, the couple embarked on a visit to Nazi Germany, which fueled rumors of Edward’s sympathy towards the Nazi regime. During World War II, Edward initially served with the British Military Mission in France but was later appointed as the Governor of the Bahamas after France fell. After the war, Edward spent the remainder of his life in France. He and Wallis remained married until his death in 1972, and they did not have any children.
‘Sport shirts have undergone a major change. Freer and looser. More fitted and flexible. Brighter colours. Knitwear with a woven back collar’, and the content tells us that polo shirts are the latest fashion.
Jean Patou (27 September 1887 – 8 March 1936) was a French fashion designer and founder of the Jean Patou brand. Patou was born in Paris, France, in 1887. Patou’s family business was leather tanning. Patou worked with his uncle in Normandy before moving to Paris in 1910 to become a couturier; in 1912, he opened a small dress salon called ‘Maison Parry’; all of his 1914 collection was purchased by an American buyer. After World War I, Patou reopened his dormant couture house in 1919 and became known for designing sportswear for women with longer skirts and without the flapper style, and was credited as the inventor of the knitted swimming costume and tennis skirt He is also known as the inventor of the knitted swimsuit and the tennis skirt. He is particularly famous for designing sleeveless and knee-length cut tennis wear for Suzanne Lenglen, which was fashionable at the time. He was also the first designer to popularise the cardigan, moving fashion towards a more natural and comfortable look.
It is also worth noting that JIL, the mother company of LACOSTE, also exports. Zephyr Jacquard weave, so still a woven shirt.
“Shirt for the sea.” The “Lacoste shirt” is a very compact jersey type, combining the advantages of a normal shirt and a pullover. It has a precisely moulded chest and short sleeves above the elbow, with three buttons that can be closed or open.”
The term shirt for the sea first appeared in fashion magazines in 1930. Short-sleeved shirt in jersey material and pullover (featured in St. Didier = Parisian sports shop). The name “La Chemise Lacoste” (Lacoste shirt) is also used.
Gustav Baehr / Grand Garage Saint Didier
Gustav Baehr, an important figure for Citroën in France, was a military driver and founder of the first taxi company in Paris, but in 1909 he acquired the distribution rights for the French car manufacturer Delahair and set up a car dealership in the 16th arrondissement of Paris called Saint Didier Automobiles. In 1909, he acquired the distribution rights to the French car manufacturer Delahair and set up a car dealership in the 16th arrondissement of Paris called Saint Didier Automobiles. Unfortunately, the distribution rights with Delahair were severed during the First World War, when Paris was temporarily cut off from economic activity, but were subsequently taken over by the American companies Chrysler and Lincoln. “Willys-Knight”, and expanded his sales network to Vienna, Warsaw and Berlin.
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In 1928 he also opened a luxury car rental company, tennis courts and a sports shop. In 1934, Citroën was granted exclusive rights to sell Lockheed hydraulic brakes in France. In 1934, Citroën launched its revolutionary car, the TYPE 7A. The idea for the front-wheel drive system and the provision of four-wheel hydraulic brakes came from a US-made car supplied by Gustave to André Citroën.
Jean-Jules Lacoste, father of René Lacoste, was then manager of Hispano France, the French subsidiary of the Spanish luxury car company Hispano Suiza. He later became a major player in the manufacture of aircraft engines for the French army. The company would later grow into a major player, making aircraft engines for the French military. Sports magazines of the time treated car racing as a sporting event, so it was commonplace for horse riding and tennis to be linked to car dealerships.
In this year, polo shirts in their current form for women and children were apparently beginning to penetrate the USA first.