OXFORD CLOTH WAS ...
The only remaining shirting
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SERO : Another orthodox path
Sero Shirtmakers was established in New Haven, Connecticut. Its founding is often regarded as part of a broader turning point in the development of Ivy League–style American shirtmaking. The founder, Morris Shapiro, had previously been associated with Bernard Gantmacher at the Par-Ex Shirt Company. While the Gantmacher family went on to launch GANT, Shapiro established Sero as an independent venture, pursuing his own approach to shirtmaking.
GANT:IVY’s Standard Shirt Maker
Troy : The Collar City
In the late 19th century, Troy, New York, became known as “Collar City,” a title earned from its status as a hub for the manufacturing of detachable collars. At that time, clean clothing symbolized social status, and detachable collars offered a practical, hygienic solution. Troy met this new demand, supplying products nationwide, significantly impacting its economy and employing thousands. This study explores how Troy achieved its fame through detachable collar manufacturing and its broader impact.
Arrow:Iconic American Shirt
For more than 170 years, Arrow has helped define the standard of the American dress shirt. This article explores the brand’s rich history and the enduring essence of its timeless style. From the innovation of detachable collars to its pivotal role in shaping modern menswear, we examine the legacy Arrow has built—and why it continues to serve as a foundation of the classic wardrobe today—through the lens of both craftsmanship and philosophy. A must-read for those who value history, quality, and enduring design.
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