Who created the repp tie?
Is it really a Brooks Brothers original?
VÊTRA / DANTON
On French workwear
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McGREGOR
We know little about the history of the brand McGregor. Evolving alongside American sportswear and linking functionality with everyday life, it mirrors twentieth-century popular culture. It may seem outdated compared to today’s sports manufacturers, yet its trajectory—shaped by material innovations and corporate transformations—offers a key to understanding the American apparel industry. Let us now explore the history of this American giant, once the world’s largest sports brand.
OXFORD CLOTH WAS ...
We love Oxford cloth. Closely associated with the button-down shirt, this fabric is said to have originated in Britain in the 19th century. With more than a century of history behind it, we examine the deeper meaning behind a well-known story: that among the four so-called “university fabrics”—Oxford, Cambridge, Harvard, and Yale—Oxford is the only one that has survived to the present day.
SERO
Sero Shirtmakers was established in New Haven, Connecticut. Its founding is often regarded as part of a broader turning point in the development of Ivy League–style American shirtmaking. The founder, Morris Shapiro, had previously been associated with Bernard Gantmacher at the Par-Ex Shirt Company. While the Gantmacher family went on to launch GANT, Shapiro established Sero as an independent venture, pursuing his own approach to shirtmaking.
GANT
Without GANT, Ivy shirts might never have spread in the way we know today. GANT provided a form that Ivy League students—particularly those at Yale—could wear every day without hesitation.It was neither a special design nor a new ideology. It was simply the fact that the same shirts, made to the same specifications, were worn in the same way, again and again. That repetition is what transformed Ivy shirts from a look into a shared standard of style.
Troy : The Collar City
In the late 19th century, Troy, New York, became known as “Collar City,” a title earned from its status as a hub for the manufacturing of detachable collars. At that time, clean clothing symbolized social status, and detachable collars offered a practical, hygienic solution. Troy met this new demand, supplying products nationwide, significantly impacting its economy and employing thousands. This study explores how Troy achieved its fame through detachable collar manufacturing and its broader impact.
Arrow:Iconic American Shirt
For more than 170 years, Arrow has helped define the standard of the American dress shirt. This article explores the brand’s rich history and the enduring essence of its timeless style. From the innovation of detachable collars to its pivotal role in shaping modern menswear, we examine the legacy Arrow has built—and why it continues to serve as a foundation of the classic wardrobe today—through the lens of both craftsmanship and philosophy. A must-read for those who value history, quality, and enduring design.
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